Football
Clubs, leagues and international competitions
Commercial
Partnerships
Through Sport
- Sponsorship
- LED Advertising
- Virtual Advertising
- Brand Ambassadors
Connecting global brands with premium commercial opportunities across football, international sporting events and world-class competitions.
We create opportunities across all major sports
Handball
World Championships, EHF competitions and club handball
Ice Hockey
IIHF events, leagues and club partnerships
Rugby
International unions, leagues and major tournaments
Athletics
Track and field events, meetings and championships
Major Events
Multi-sport events and global championships
In sports marketing and commercial partnerships
Campaigns delivered across 30+ countries
Trusted by leading brands, rights holders and agencies
at major events
Pitchside and arena LED inventory at top sporting events worldwide
We connect brands with fans. We deliver visibility that drives growth.
Start a conversation
Let’s find the right opportunity for your brand
Whether you’re a brand seeking commercial opportunities or a rights holder looking for the right partner, we’d love to hear from you.
What we do
We create commercial opportunities that deliver real value.
From sponsorships and LED advertising to virtual solutions and brand ambassadorships, we connect global brands with the right audiences through the power of sport.
01
Sponsorship
We connect brands with clubs, leagues, federations and events through premium sponsorship opportunities.
- Front of shirt, sleeve & training kit
- Stadium, pitchside & arena branding
- Official partner & category partnerships
- Global, regional & local rights
02
LED Advertising
High-impact LED advertising in stadiums, arenas and venues across football and major international sporting events.
- Pitchside, courtside & rinkside LED
- Static & rotating LED inventory
- Top-tier competitions & global events
- Short-term & long-term campaigns
03
Virtual Advertising
Regionally targeted virtual advertising that allows brands to reach specific markets around the world.
- Broadcast overlay & LED virtuals
- Target by country or region
- Flexible, tailored campaigns
- Measurable reach & impressions
04
Brand Ambassadors
Access to athletes, legends and personalities to support and elevate your brand’s marketing campaigns.
- Current stars & sporting legends
- Endorsements & social campaigns
- Appearances & event presence
- Authentic storytelling & engagement
05
Commercial Partnerships
Tailored partnerships built around a brand’s objectives and a rights holder’s assets to create lasting impact.
- Strategic partnership development
- Integrated marketing & activation
- Fan engagement & digital integration
- Long-term value creation
06
Strategic Collaborations
Bespoke opportunities created specifically for brands and rights holders where no standard package exists.
- Bespoke deal structure
- Innovative commercial solutions
- Cross-sport & cross-market reach
- Designed to meet specific objectives
Partnerships in action
Crocobet × Villarreal CF — a regional betting partnership brokered, negotiated and activated by Brightspot.
Every partnership is unique.
Every objective is our priority.
We work as an extension of your team to deliver the right opportunities, in the right markets, at the right time.
View current opportunitiesCurrent opportunities
Live commercial opportunities.
Register your interest
Tell us what you are looking for and we will come back to you with the opportunities that fit — current inventory, upcoming events and rights available now.
Why Brightspot
Trusted Experience. Global Reach. Proven Results.
For more than 28 years, Brightspot has connected brands with premium commercial opportunities across world sport.
From Premier League sponsorship and regional virtual advertising to LED advertising at major international sporting events and bespoke commercial partnerships, we help brands reach millions of fans through trusted relationships with rights holders.
Global Experience
Delivering campaigns and partnerships across Europe and international markets.
Premium Rights
Access to leading football clubs, federations and major sporting events.
Advertising Solutions
LED and virtual advertising solutions designed to maximise visibility and reach.
Tailored Partnerships
Every opportunity is designed to align with your brand objectives.
Proven Results
A track record of delivering value, exposure and measurable impact.
of commercial experience
worked across Europe and beyond
through partnerships and advertising
clubs, federations and events
local expertise, international reach
We don’t just sell rights. We create partnerships that deliver real value for brands and rights holders alike.
How we work
Understand
We take the time to understand your brand, objectives and target audiences.
Create
We design bespoke opportunities that align the right assets with the right goals.
Deliver
We activate partnerships that engage fans and maximise exposure across markets.
Measure
We focus on results that matter and deliver measurable commercial impact.
Every partnership starts with understanding a brand’s objectives. Every opportunity is built to deliver measurable commercial value.
Let’s create something exceptional together.
Get in touchSelected commercial projects
Experience. Relationships. Results.
From leading football clubs to international federations and global events, we create and deliver commercial opportunities that connect brands with passionate audiences.
- 28+ years of experience in sports marketing
- Working with leading organisations worldwide
- Delivering advertising and partnership solutions that drive results
Trusted relationships with leading organisations
Real Madrid
Manchester United
Villarreal CF
SPORTFIVESelected commercial projects
1
Real Madrid
Regional Virtual Advertising
Delivered regional virtual advertising campaigns on the European and MENA broadcast feeds, helping brands reach international audiences.
2
Manchester United
Summer Tour Advertising
Sold advertising inventory for Manchester United’s pre-season tours across Scandinavia and the United States.
3
Villarreal CF
Regional Betting Partnership
Developed and delivered the regional partnership between Villarreal CF and Crocobet, creating a tailored commercial programme for the Georgian market.
4
Liqui Moly
International Sports Advertising
Delivered LED advertising campaigns for LIQUI MOLY across international football matches and Six Nations rugby fixtures.
5
SPORTFIVE
World Handball Championships
Worked with SPORTFIVE on the sale of advertising inventory for the IHF Men’s and Women’s World Handball Championships.
6
IIHF World Junior Championship
Rink Board Advertising
Sold rink board advertising inventory for the IIHF World Junior Ice Hockey Championship, delivering international exposure for participating brands.
Experience. Relationships. Results.
We combine market knowledge, strong relationships and a proven track record to deliver commercial opportunities that achieve your objectives.
- Trusted by leading clubs, federations and global brands
- Access to premium inventory and rights
- Tailored solutions that deliver value
- Long-term relationships built on trust
References
Selected References
Trusted by leading clubs, rights holders and global brands.
Brightspot demonstrate a collaborative and commercially driven approach throughout our engagement. Their understanding of partnership delivery and focus on creating value for all stakeholders make them a trusted and effective commercial partner.
Miguel Torró Nadal
Commercial & Partnerships – Villarreal CF
Brightspot has consistently brought commercial thinking, strong industry relationships and a proactive approach to partnership development. Their understanding of the sports sponsorship landscape and ability to connect opportunities with business objectives has made them a valuable partner over multiple projects.
Armen Oganesyan
Marketing Director – VBET
Working with Brightspot has helped us maximise the value of our sponsorship investments and create opportunities that go beyond traditional visibility. Their support and coordination around our partnership activities has been professional, responsive and commercially focused throughout.
Nicko Adeishvili
Marketing Director – Crocobet
Let’s create the right opportunity for your brand.
Get in touchContact
Get in Touch
Whether you’re a brand seeking commercial opportunities or a rights holder looking for the right partner, we’d love to hear from you.
Brightspot contacts
Matthew Edgley
Founder
- Emailinfo@brightspot-intl.com
- Phone+44 79 49 244 584
Piero Zizzi
Director
- Emailpiero@brightspot-intl.com
- Phone+44 75 45 584 689
We’d love to discuss how we can help you achieve your commercial goals through sport.
Send us a message
Whether you are a brand seeking commercial opportunities or a rights holder looking for the right partner, drop us a line and we will get straight back to you.